Company Branding & Refresh
Alliant Systems

A nod to the past, and a step into the future.

Alliant Systems, an Oregon-based Mechanical Contractor, was ready to update their image in the marketplace through proposals, qualifications, printed materials and digital. A cutting-edge mechanical engineering and construction company, their look and feel didn't reflect the forward thinking culture of the firm. Their original brand, created almost 20 years ago, featured images of mechanical drawings and the symbolic red arrow. Coyote created new brand direction that honored the original look and feel, but brought Alliant-Systems into the present.